Monday, March 30, 2009

projection management

Another four hours in a strategic planning session for enrollment management at UC. Yes, the consultant is being paid. The exercises today: moderately engaging. What I'm seeing, however, is that regardless of the goals/activities we propose, our hands are tied by the university's policies/politics relating to tuition and program development. Back out to 30,000 feet and you see there's almost nothing we can do beyond what we're already doing. Simply put, we need to increase part-time student enrollment in programs that will take part-time students. They schools and colleges who "own" the programs wont pay to offset the cost of marketing and recruiting, but we need to do it anyway.

It's an awkward space. It's entirely likely I'm not seeing everything. I hope I'm not.

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