I'm still waiting for Twitter to morph. Into what, I'm not sure, but there is something about the 140 character limit that is... limiting. Tom and one of his commentors make a good point about the scope and nature of tweets. The type of "product info" that the WebWorks folks are publishing seems to be something less than a traditional technical communication product (not there is any specific definition of a "traditional" tech com product). I'm imagining these small WebWorks info bits fit in somewhere between psuedo-tech com and quasi-marketing. It's a gray area that technical communicators need to be conscious of; aware of how the minimal space shapes the type and usefulness of the information product placed therein.
My personal bias being obvious, I always twinge (not tweet) a little when technical communicators start to bandy around the phrase "brand awareness."
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